Virginia Slim cigarettes

Virginia Slims cigarette brand was instituted in 1968 by Philip Morris. Smoking was considered to be a masculine habit historically. In XX- th century a women's smoking began to symbolize emancipation and feminism. Fashion brands or premium brands of cigarettes specifically were sold for those who see the use of these brands as a method to grow their private appeal. Virginia Slims belongs to decorative brands, focused strictly on young professional women. Virginia Slims cigarettes were promoted under the slogan "You've come a long way, baby" for a long period. Some sources ascribe the growth of smoking level among young ladies to these cigarettes. They are not groundless, even if to take into consideration just slogans of Virginia Slims cigarettes advertising -"Find Your Voice", and later "It's a Woman Thing".
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